Wearables like activity trackers do get a bit of attention today. They are still a bit gimmicky as the market is still figuring out how people use them and want to use them. But there is a steady uptake in their usage, consumers bought a respectable 78 millions devices last year. I’m even among the folks who quite happily use a fitness tracker to track exercises and keep an eye on their health.
The detail though is that these type of devices haven’t been around for long. Fitbit, probably one of the more known brands, introduced their first activity tracker in 2009. That’s not a lot of time to gather data on how they’re used and how effective they are. Which is a bit of a problem when you’re making health claims about these devices.