Anthony Watts is very fond of using Alexa statistics for showing how popular his blog is. Especially when he can use it to show that his blog is more popular than websites that spread good information on climate science.
But the problem is that Alexa uses indirect measurements to give an estimate for how much a website is visited. This makes Alexa traffic statistics basically worthless if you’re trying to do any serious analysis of visitor numbers to websites. You just don’t use it as you will almost always get something that isn’t remotely close to reality (although some businesses do use this data).
Watts is known for using Alexa web traffic statistics to show how well his website is doing compared to other blogs. Often to boast he’s doing far better than for example Skeptical Science or Real Climate.
It was just me giving an opinion on how inaccurate the Alexa data is and that you shouldn’t use it. Watts did respond to my remark, and before I address his response to me I’ll explain why I think Alexa data is unreliable.
Continue reading Why You Shouldn’t Use Alexa Traffic Statistics