Why You Shouldn’t Use Alexa Traffic Statistics

alexa logoWatts is known for using Alexa web traffic statistics to show how well his website is doing compared to other blogs. Often to boast he’s doing far better than for example Skeptical Science or Real Climate.

Via the comment section of WottsUpWithThat the user @vitaminCSS pointed to a tweet where he joked around a bit about the graphs in response to Watts latest usage of Alexa data. Because I saw his comment I responded to his tweet saying that “Alexa is notoriously unreliable with the type of statistics it gives. You can’t do any comparisons with it.”

It was just me giving an opinion on how inaccurate the Alexa data is and that you shouldn’t use it. Watts did respond to my remark, and before I address his response to me I’ll explain why I think Alexa data is unreliable.

Continue reading Why You Shouldn’t Use Alexa Traffic Statistics