‘Look at that.’ my mum said, pointing into a branch of LUSH, ‘How does somewhere like that stay open in the middle of a recession?’
For those who don’t know, LUSH sells luxury soaps and other cosmetics. I disagree with her on two points. First, she thinks their soaps smell horrible, but I rather like them (though not at the price – talk about paying through the nose). Second, I understand full well how such a chain stays afloat in economic times as desperate as these. The reason? They have a magic word that makes otherwise sane human beings spend twice as much money as they should: ‘Natural’.